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China General Chamber of Commerce

Organized by

Yiwu Brand Light Exhibition Co, Ltd.

Zhende Exhibition (Shanghai) Co.Ltd.

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The 2nd Yiwu International Toys & Baby Products Expo 2025

 May 23-25, 2025

 Yiwu lnternational Expo Centre

 

Exhibition Introduction

The 2nd Yiwu International Toys & Baby Products Expo 2025 (hereafter referred to as TOYEXPO) aims to service as a suitable window for manufacturers to directly get in connect with global target buyers in Yiwu, as well as establish trade relationships and broaden business opportunities. Relying on the advantages of Yiwu as the world's largest wholesale market of small commodities and unique e-commerce resources, TOYEXPO has a wide range of exhibits, covering explosives, creative new products, baby and kids products, preschool education tools and brand authorization of plush toys,educational toys, model toys, stuffed toys, plastic toys, electronic and electric toys, holiday toys,wooden, bamboo and rattan toys, traditional toys and baby carriages. During the exhibition, TOYEXPO makes efforts to connect with domestic and foreign professional buyers in the whole network, based on mainstream e-commerce platforms, cross-border e-commerce, live commerce bases, community group-buying in the field of toys and Baby products, which devotes to establish the first domestic e-commerce platform focus on centralized purchasing of toys and Baby products at home and abroad.

 

Buyer Resources

 

Advantage1  Foreign trade procurement

There are more than 3,000 forelgn trade organizations, and the number of resident foreign merchants has reached 20,000Furthermore. the forelan assengers throughput of airport have reached 206.600 people a year, Yiwu has establishedrade relations with more than 100 countries and realons al over the world, and its commodities have been exported tomore than 200 countries and regions on the five continents of the world.

 

Advantage2 Unique e-commerce environmentand geographical advantages

Yiwu is one of the earliest cites in China to develop e-commerce and cross-border e-commerce. According to statisticsthere are 108.000 Taobao (including Tmall) accounts registered in Yiwu, and nearly one-tenth of Taobao Crown stores thathave processed more than 500.000 transaction are in Yiwu. Yiwu lnternational Trade City, and Taobao vilage such asBexiazhu, Dongfuzhal and Qingyanliu have become the bases for wel-known e-commerce sellers from Tiklok, KuaishouAlibaba.com, DHgate.com, Taobao, Pinduoduo, JD.com, etc. to pick up the goods.

Relving on the logistics system for "New Eight Roads" connecting the five continents and the four seas by roads. railways.sea routes. aviation and Madrid-Yiwu train, commodities made in Yiwu are sold to the world. Besides, the cost of expressdelivery and storage is more than 20% lower than that of first-tier cities.

 

Advantage3 The first professional e-commerce exhibition andcross-border selection conference for toy industry

As a grand event for the toy industry, the show wll attract numerous powerful single product manufacturing enterprises andthe leading e-commerce enterprises to participate in the exhibition, and a large number of local foreign trade merchantsand traditional buyers are going to visit the site with a purpose to purchase or communicate

 


Advantage4 Precise focus on target groups

Point 1: only toys and Baby products buyers can participate.

Point 2: During the exhibition, a number of single product manufacturers matchmaking meetings & selectionconferences will be held, so that buyers can accurately direct connect with powerful factories.

 

Advantage5 Professional toys buyers will be invitedacross the whole network

Coverage 1: Taobao toys top and medium e-commerceCoverage 2: Pinduoduo toys top and medium e-commerce

Coverage 3: JD toys top and medium e-commerce

Coverage 4: Cross-border -commerce: Amazon,AliExpress, Alibaba.com, Yuguo, DHgate.com, AliExpress, onion GlobalShopee, Lazada, Lark, petal search, Wish, Walmat, eBay, Shopline, Ueeshop, Newegg, Joom, Cdiscount, Flmart, elc

Coverage5: Professional buyers from Yiwu lnternational Trade City and foreign trade organizations in Yiwu

Coverage6: Distributors from all over the country

Coverage7: Professional buyers from traditional channels in Zhejiang Province

Coverage8: Live commerce bases and community group buying in Yiwu

 

Advantage6 One-stop service for all needs

Service 1: Demand for explosive products

Service 2: Demand for creative new products

Service 3: Demand for expanding product line

Service 4: Demand for extending products related to toys

Service 5: Looking for the needs of single-product champion intelligentmanufacturing enterprises

Service 6: Demand for supply chain platform

Service 7: Demand for connecting the industry

 

Advantage7 Informative activities

Manufacturer Matchmaking Meeting

Matchmaking Meeting for Overseas Buyers of Toys

Cross-border Selection and Matchmaking Meeting

New Product Launch Conference for Toys Brands

 

 Buyer Channel

The invitation of exhibitors is based on previous exhibiton statistics. More than 1 miion tickets wll be printed and distributedin small commodities clties, proessional streels and production bases across the country. Furthermore, the special reportof the show will also be printed and distributed to exhibitors and visitors at professional exhibitions such as the East ChinaFalr, Canton Fair, China-ASEAN Expo. At present, the organizing committee plans to set up a special customer invitationgroup. which will not only invite sellers from ofline commodity cites and prolessronal markets, but also famous e-commercetop sellers from Taobao, Pinduoduo, and JD.com. based on cross-border platforms such as Amazon, AliExpressDHgate.com, Yuguo, onion Global, shopee, eBay, etc., toy selection conferences will be held at the exhibition site.

 

Major Exhibits

Explosives, creative new products, baby and kids products, preschooleducation tools and brand authorization of plush toys, educational toys,model toys, stuffed toys, plastic toys, electronic and electric toys, holidaytoys, wooden, bamboo and rattan toys, traditional toys and baby carriages.

 

Exhibition Process

1. Fill in the "Application Form" and faxit to the organizer comnmmittee.

2. Booth fees for exhibitions must bepaid within five days after the boothls //////confirm/i/i/i/i/i/ied.

3. After confirming the booth, the organizer will issue theExhibitor Manual to exhibitors,which includes theinformation about the introduction of the pavilion. thetransportation of exhibits, the design and construction ofthe exhibiton stand, the arrangemnent of travel andaccommodation, and the rental of articles. Exhibitorsmust fill in the relevant forms in the manual as requiredand mail to the organizer committee betore the deadline

4. The principle of booth allocation is " first book and pay, then //////confirm/i/i/i/i/i/i".

 

Booth Reservation

Please book the booth of TOYEXPO 2025. The sooner you reserve , the better position you will get. The show canhelp you to increase exposure rate, stay ahead of the competitor, and open up unique business opportunities.To reserve the booth or learn more information, please contact:

Tel:(86-21) 6439-6190

E-mail:info@zhongliexpo.com